Run Ads like a Boss on Facebook Ad Manager

There are a lot of questions to answer when creating paid adverts. Like are you targeting the correct people?  Is the size of your image accurate? Are you running the right kind of ad? It can be a little perplexing, if we're being honest.

With over 2.6 billion monthly users and 1.7 billion daily users, Facebook ads manager offers advertisers a unique opportunity to augment their organic efforts, since sponsored social adverts reach over 1.2 billion people, or 27% of the world's population over the age of 13.

The problem is that there isn't much room for error when both time and money are on the line, so in this article, I'll give you a thorough explanation of how to promote on Instagram and Facebook with a simple 7-step instruction for producing your best ad in just a few taps.

Ads Manager

If you want to run advertising on Facebook, Instagram, Messenger, or Audience Network, you should start utilizing Facebook Ads Manager. It's a one-stop shop for producing advertising, scheduling when and where they'll run, and analysing how effective your campaigns are. You can keep an eye on your campaign while on the road with the Ads Manager app for iOS and Android. You'll be able to develop and update ads, track their success, and manage ad budgets and schedules from anywhere.

Cost of Ads

There is no average or baseline pricing for ads because they are extremely reliant on a range of factors. It's important to note that there is no “best practice” for determining how much to spend. You can begin by investing a few dollars every day and gradually increase your investment based on your success. You can set daily budgets or lifetime spending limitations to keep your ad costs under control.

Although Facebook Ad Manager provides a wide range of paid ad options and locations, all ads can be divided down into three categories:

• Campaigns -  Your assets are stored in the campaign.

• Ad sets -   You'll need a new ad package for each audience if you're targeting different groups with different features.

• Ads -   Ad sets are where your real advertising are stored. Each ad set can have a range of advertising with different colours, copy, graphics, and other characteristics.

Let's get started on generating an ad now that we've cleared up the jargon.

Lets run an Ad

1. Sign up for a Facebook Ads Manager account.

The Ad Manager on Facebook is a comprehensive dashboard that gives users an overview of all their ads. The dashboard displays an approximation of how much you spend each day right away. The dashboard is divided into columns, making it simple to sort through your advertising and generate a customized view of your results. Key metrics such as reach, frequency, and cost are readily available, making performance reporting a breeze.

2. Open Facebook's Ads Manager and begin crafting an ad.

When you log into Ads Manager, you'll see a performance dashboard with a list of all of your campaigns, ad sets, and ads, as well as the results they've generated for your Facebook page. This dashboard will be blank unless you've already created a Facebook page ad. To make a new campaign, ad set, or ad in the Facebook Ad Manager, go to the type of ad you want to make and click the green "Create" button on the far left.

3. Decide on a goal.

You can choose from 11 distinct objectives. Everything from improving brand awareness to generating app installs to driving traffic to your online store is on the list. By selecting one of these goals, you're giving the ad manager a better understanding of what you want to achieve so they can show you the most relevant ad possibilities. After you've chosen an ad choice, Facebook will show you the one that makes the most sense in terms of accomplishing your goal.

4. Determine your target audience.

The next step is to set up your target audience, which you may do for each ad set in the same campaign. If you're just getting started with paid Facebook advertising, you'll probably have to try a few different targeting choices until you find an audience that suits perfectly. Facebook's targeting criteria are supplemented by an audience definition gauge to assist you restrict your focus. This tool, which is placed to the right of the audience targeting boxes, considers all of your selected properties to calculate a potential reach number.

You may not need to go through this step if you've been running Facebook ads for a while and have found a group that responds favourably to your advertisements as the ad manager allows you to preserve these audiences to be utilized again later.

5. Create a budget.

You can create a daily budget or a lifetime budget on with ads manager. If you want your ad to run consistently throughout the day, choose a daily budget, which means your ad will keep track of your daily spending. Select lifetime budget if you want your ad to run for a specific amount of time. This implies that your ad will gradually increase your spending during the time period you specify.

Specify if you want your ad to run instantly and indefinitely or if you want to set the start and end dates yourself. You can also specify restrictions so that your adverts only appear at certain times and on certain days of the week. Manual bidding is the way to go if you don't want Facebook to set your bids for you. This option gives you complete control over the amount you're willing to pay for each performed action. However, Facebook will propose a bid based on the behaviour of other marketers to give you an idea of what you should aim for.

There are two types of delivery: standard and rapid. Standard delivery will show your ads all day, whereas accelerated delivery can help you reach a target demographic immediately for time-sensitive campaigns.

6. Design your ad.

How do you want your ad to look? It all hinges on your initial goal. The Clicks to Website ad option will be suggested by Facebook's Ad Manager if you want to increase the amount of clicks to your website. Isn't that correct? There are two types of ads in this category: links and carousels. Essentially, this implies that at no additional expense, you can show a single image ad (Links) or a multi-image ad (Carousel) with three to five scrolling images.

7. Keep track of how well your ad is performing.

You'll want to keep an eye on your advertising after they're up and running. You'll want to look at two places to see their results: the Facebook Ad Manager and your marketing software. You can locate the data in the Ads Manager regardless of which of these metrics you use to measure the performance of your advertising activities.

Now that you know how to construct a Facebook ad, it's time to make one of your own to boost brand awareness and generate traffic and leads from your ideal prospects on the platform.