There is no such thing as a "perfect post" or a "perfect time of day" to post on Facebook. Instead, you can devise a strategy for delivering various types of material to various categories of people at various times.
When it comes to developing Facebook material, the most important thing to remember is to stay vigilant—always looking for new ways to vary what and when you publish.
Tips
When to post?
Post when your audience is paying attention, not just when your business is open. This will result in increased user engagement. Do not, however, always post at the same time of day. Fans who tune in in the morning will be different from those who tune in in the evening.
Moods change depending on the day of the week.
Sundays - People are upbeat and motivated for the coming week.
Mondays - Morale is low but upbeat.
Tuesdays - People are at their lowest on The week feels as if it has only just begun. People are also the most vulnerable to advertising.
Wednesdays - Things are looking up for the rest of the week. People are more energized.
Thursdays - There's a glimmer of hope at the end of the tunnel. People like to be reminded that they are in a good mood.
Fridays - People are checked out and ready to leave. They are easily swayed.
Saturdays - People are out having fun on their weekends.
Photo and Video Scaling
Profile image: 180 x 180 px – Image guidelines: Must be at least 180 x 180 pixels; Photo will appear on page as 160 x 160 pixels; Photo thumbnail will appear throughout Facebook at 32 x 32 pixels
Highlighted image: 1200 x 717 px – Image guidelines: Will appear on your page at 843 x 504 pixels; Choose a higher resolution for best quality.
Cover photo: 851 x 315 px – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
Shared images: 1200 x 900 – Image guidelines: Appear on page at 851 x 315 pixels (anything less will be stretched); Minimum size of 399 x 150 pixels; For best results, upload an RGB JPG file less than 100KB; Images with a logo or text may be best as a PNG file.
Shared link: 1200 x 627 – Image guidelines: Recommended upload size of 1200 x 627; Square photo a Minimum of 154 x 154 in feed, Square photo a Minimum of 116 x 116 on page, Rectangular photo a Minimum of 470 x 246 in feed, Rectangular photo a Minimum of 484 x 252 on page. Note: Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
The 70-20- 10 Facebook Rule
I stumbled across an infographic that provides some simple principles for what to post and how frequently to post. It's aimed at a retail' businesses, but it's also useful for service providers. It is recommended that 10% of your posts advertise your business, 20% of your posts are shared from other sites, and 70% of your posts are used to establish brand recognition.
So, here's how you may implement these rules on your company's Facebook page.
10% of your posts should have a promotional bent to them
These are generally the most straightforward posts to write. Post any discounts, new services, packages, or other special offers on your page. But, as the 10% recommendation says, keep it to a minimum. If you're running a campaign for the full month of April, instead of posting information about it every day, publish it once a week on your page.
Sharing other people's ideas or Facebook posts should account for 20% of your posts.
This type of post isn't all awful, either, because you're getting stuff from others. Starting with your local newspaper and news outlets is an excellent idea. You can share tales about community events, fundraisers, recipes, holiday events, and other topics with your Facebook audience. It's also fantastic if you can discover something to discuss that allows you to incorporate some self-promotion.
70% of your efforts should add value and increase brand recognition.
These are the most difficult posts. According to the infographic, these are the posts that demand you to be "creative" and "resourceful," which can be difficult on a Monday morning (or any time of any day frankly). A list of tips is a great place to start. If you sit long enough, you'll see that you're full with these.
Remember!
Frequency - Post 5 to 10 times per week
Tone - Discussion and Education about common interest
Purpose - Discover audience interest and audit competitors audience and content
Post - Post about your audience values including original post and shared post
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